sheree a got their new logo & brand guide by running a design contest:
Logo creation for innovative coastal development
Check out sheree a's Logo & brand guide contest…
WORKING SLOGAN ‘Where coastal living and environmental innovation thrive’
Real Estate & Mortgage
Sustainable and Innovative coastal living and business development
Other color requirements
Nothing that is too stereotypical of environmental or sustainable. The logo needs to be simple, elegant, CLEVER, INNOVATIVE and thought provoking. Look at the logo examples. Forget traditional palm trees, hammocks, waves. It is going to be an innovative coastal development that will be a mixture of lux lifestyle living and business that will be built using best practice sustainable development principles and innovation. It is on the coast and will be regenerating old farm land. Be clever and creative. Keep it simple, compelling and elegant. I seem to be drawn to gold and dark greens, but please explore outside of this as it is along the coast. If you want to include nature consider seagrass/grass, pelican, dugong, turtle (loggerhead), pied oystercatcher (bird). We want the natural and built worlds to merge. We will also need to consider how some of the design elements from the logo can be used across other marketing platforms. I have attached the current logo (filename NORHAVEN OLD LOGO) which is dated and doesn't convey innovation or inspire. NOTE: We’re not looking for the standard branding guidelines template. We want something a bit more detailed which we are prepared to compensate the designer for. See attached a very comprehensive sample. We also need to include the brand language which will be additional work.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
sheree a collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Brilliant outcome. We absolutely love the logo design. The designer was extremely professional, talented, creative and patient. They also made a number of modifications which we were extremely grateful for. Will definitely recommend and use their services again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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