Clean, modern look. We need a landing page that complements our newly designed web site, which is still under development. Our current (old) site is at http://www.legalwills.ca. Our new site is being pulled together at http://r.legalwills.ca, but many links are still not working, so don't expect too much. But you can still get a good feel for the design.
The landing page should fit it nicely with our new web site style at http://r.legalwills.ca. In particular, it is a responsive web site based on Bootstrap 3. So the landing page must be responsive as well.
The landing page needs to convey a feeling that our organization is trustworthy, professional and legitimate (which it is!), to compel visitors to click to try our online service for creating a Last Will and Testament.
Our existing (old) landing page is at http://www.legalwills.ca/make_a_will.aspx. Ugly, right?
Our new landing page is at http://r.legalwills.ca/make_a_will.aspx, and this is the one that will be replaced by the winning design in this contest.
We have an example of an alternative version of our landing page at http://r.legalwills.ca/canadiandiab…ssociation. This is used for click throughs from a partner web site.
For this contest, visitors will see the landing page when they click on a Google or Bing ad. A sample banner ad is attached. So the experience of moving from a banner ad, to landing page, to trying our service should be a pleasant flow (not drastically different experiences).