Did a great job! Provided multiple versions of different iterations which really sped things up and gave us a lot of options. Would work with him again!
How fred y started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Website encourages people to register for one of two events- The Decathlon or The Stadium Duel. The target audience is very specific. It includes people who work in financial services, typically on Wall Street. We're marketing to people who are financially successful, emotionally aggressive, and intrinsically goal-driven individuals who spend time in the gym.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
Use the existing theme, including colors for all elements, wraparound headings, and fonts. The goal of this project is to redesign the front page within the existing WP theme.
Elements to include in the landing page
Preserve/create segmentation for two events - The Decathlon & The Stadium Duel. Must include the dates of the events and be able to immediately register for either event. Preserve the Decathlon whiteboard video. Try to preserve the sponsors and the "as seen on" sections. We need to include "Expect to leave a legacy" as a blurb on the main image.
We want the hero image to take up most of the real estate on the page. You can see this in the two website examples we've provide. We're OK with removing the main navigation, but we NEED to make sure that we have a way to get people to sign up for either event, and we NEED to make sure that event dates are on the page. We are trying to reduce the amount of copy on the front page.
We would like the main hero image to be made from one of the images below.. However, if you cannot find the right images to say "expect to leave a legacy" in a single photo, please feel free to browse the following flickr account: https://www.flickr.com/photos/rbcdecathlon and use any image from there.