The website is RuedeSuze.com. There is a current site there, and we are redesigning the look. We want to keep the current idea of strolling down the Rue de Suze, we just don't want that to be the landing page any more because we have expanded and are offering more reasons for people to come to the site. The landing page should be where people can quickly find a particular item that they have come looking for, but also can be inspired to check out our other items. The graphics should promise them that this will be a creative and fun adventure, sophisticated enough for adults but appealing to the child in all of us.
The target audience is Francophiles--people who love the Eiffel tower and want to buy Eiffel Tower art to fill their home, as well as send Eiffel Tower cards to friends for every occasion. We also work with a clientele that loves meticulously crafted architectural miniatures (a type of "dollhouse", but they are not toys). Each building created by this artist has a historical context and is made to look old, or is an interpretations of a scene that is (mostly) French.
Suze sells her original architectural miniatures and Eiffel tower sculptures, but also sells cards, a coloring book, and other merchandise based on her art. There is an Etsy store where some of these items are sold, it would be ideal if the landing page made people want to go to the Etsy store and see and purchase the merchandise. We want to cater to both the customer that would pay $75K for a building, and the one who would just buy a few cards or a print for their wall.
You can see the look of the new building detail pages here:
The landing page does not need to have the same nav bar as these new detail pages (we do not need links to each individual building there, for instance), but it should be harmonious with the color scheme and the logo. Suze does not like things that look bright and new; looking like it has been weathered with the "patina of age" is important. "Hammered" is a good look (as long as it's slightly soft and artistic rather than industrial), as are other looks that are weathered or old. We don't want "grunge"; neither should it look too dainty or feminine.