How Info54583 started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
What we do: We are a conversion rate optimisation company. We run controlled experiments on websites to test different versions of a design so we can see which gets more conversions. The result is improved conversion rates for that website. This means more sales/sign ups/registrations etc.
Target audience: We like working with marketing and communications staff. They might have a specific focus on digital I.E. Senior Wed Advisor or Online Communications Manager. But they often aren't designers or developers. They typically work in marketing teams. They have a focus on digital and are responsible for what goes on their websites and how they look.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
I like the existing colour scheme of my site. I'm fairly happy with the feel of the site as well. The home page and landing page don't work though. I need some a new landing page that will serve to educate visitors and get them to make contact either by phone or though a contact form.
Elements to include in the landing page
Phone number - really clear
What we do in a sentence or two
What the benefit of it is in a few bullet points
Either a contact form - name, phone, email, short message or a button to get that info
this is a ZIP of all the content, PSDs of the existing site, client logos etc that you might need. It doesn't seem to want to attach through the file upload so I've pasted the link here: