What do you have in mind for the style and theme of the landing page?
We want young, fresh, and a page that grabs the user's attention and pushes them forward. We want to showcase that we offer fast access to cash to customers when they need it most. We need the customer to understand what we offer within seconds of seeing the landing page. Furthermore, we want to give all new customers through this form a discount!
Elements to include in the landing page
We need to include
1.Space for a discount code: Example “$300 for $20 using code GO20”
We would like to include (prioritised):
1. Speedy, Smart, Secure. Online application, instant decision, no faxing or paperwork. No credit refused. Same day deposit. Apply in as little as 5 minutes.
2. We are Canadian. (Could just be a symbol or a leaf somewhere).
3. Bank level security. Independent security firms conduct daily audits and tests so that any sensitive information stored on our servers is properly encrypted and prevented from eavesdropping.
4. We are a licensed lender - not a brokerage. Something such as: GoDay.ca is a direct licensed lender, meaning no middleman and the customer is protected by provincial regulations.
5. GoDay is online and mobile - 24/7. Get a loan day or night, on the go or in front of your desktop.
Optional to include:
1. A section dedicated to testimonials similar to LendUp’s testimonials section
2. Requirements to get a loan: Active bank account in your name, steady source of recurring income, working telephone number, valid email address.
3. A solid, flat design header containing the same elements currently found in our login section at the top and main header.
- We don’t need a signup form, we need a call to action of “Apply Now” or “Get Your Money Now”. Lead will get directed to the GoDay loan application once they click through the landing page.
- FYI: We have found that pictures containing women convert better than pictures containing men. Try to avoid the stereotypical “overly smiley” pictures that often accompany payday loan companies. We want something clean and attractive to young professionals.
- Full Visual Identity available as reference, including font files & company image suite if that will help!