o-v got their new landing page design by running a design contest:
Comrade, a Soviet training program needs a strong landing page!
Check out o-v's Landing page design contest…
Comrade Squat strength training program The program is based on Soviet papers, training and competition routines. This has been a passion for close to two years spent collecting and collating original literature, notes, research and making adjustments for recent findings. The product focuses primarily on intermediate and advanced programming for one exercise: squats (specifically, back squats). Complementary benchpress and deadlift routines are also included. Additional materials will include technique, safety and equipment information, personalized workout sheets with pre-calculated weights (in kg/pounds) and competitive lifting information. The program targeting experienced lifters predicts max weight lifted to increase by up to 30kg in three months. The back end offering is 1) for athletes with less lifting experience: steps to get to a point where original program or a modified version can be safely and effectively used and 2) ease-in cycle of two weeks to get ready for the program.
Strong soviet stylized landing page. Red background and yellow accents whenever it doesn't harm legibility, unless there's a better combination that works and you recommend. I would like the design to avoid *excessively* relying on stereotypical elements like hammer and sickle, red star, backwards "R"s. At the same time I realize these elements may be highly recognizable as part of the soviet "brand" and can be used sparingly. Some examples of printed material from the era attached.
Elements to include in the landing page
The landing page copy will be stylized as translated text. Some draft for content and visual elements to use. Please use these ideas as a guideline or a starting point, not a requirement. - Teaser banner with an athlete pointing at the user asking "Comrade, do you squat?" - Original texts, research and journals; Soviet era posters, training and competition photos; stylized modern photos and illustrations - Some technical and plain-language details why the program remains effective to this day (undulating periodization explained, case studies) - Performance charts stylized to resemble printed material of the era - Illustrations stylized to resemble printed material and posters of the era - interactive calculator of how much weight you can add to your squat (enter weight, age, gender and current max weight to get projected max weight; note this can also be used to generate back end offer sales)
The brand intends to be self-aware and doesn't take itself too seriously. The material is good, the subject is serious and we have a product to sell. Might as well have some fun, otherwise what's the point? :)
Every design category has flexible pricing for all budgets. Landing page design starts at $469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their landing page design.
Designers across the globe delivered design magic.
o-v collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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