The infographic will be used as our main instrument to pitch the idea to the members that we want to convince for joining our initiative. Our goal is to get to a design that can be taken serious by our rather conservative target audience. It could still be playfull, but only on certain aspects. Our initial idea is to get this mix by using sketchy line drawings for all figurative elements (the robot in the jailhouse, the conveyor belt and the platform). The icons that have been mentioned should be more serious though, preferably single colour. Also note that our brand name needs to change from Coliber to Colliber and we also would like to get a revised font for our brand name as part of this contest.