Website Homepage Hero Banner - Superhero Theme
Check out ozc's Illustration or graphics contest…
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a large, online only, contact lens store in Australia, serving Australia Only.
What inspires you and how do you envision the design for your business?
FULL BRIEF IS ATTACHED AS FILE - Introduction: We are an online contact lens store in Australia, and we are beginning a new campaign focussed on the idea that through our exceptional customer experience, we help enable and empower our customers to transform into superheroes when they switch from wearing their glasses to their contact lenses. Think Clark Kent to Superman = Glasses to Contacts. This is best outlined in the aspirational headline message to be included as part of a promotional message: “Creating Everyday Superheroes. BYO Cape.” Project Deliverables: 1040x400 Website homepage banner Layered .ai File All Graphic Assets are to be obtained and used entirely legally Full exclusive Copyright. Copy To Be Included within Creative: Hierarchy of Messages: Trading message outlining customer offer = “FREE SHIPPING. ALL ORDERS” [this is key message for the communication to drive customer action] Brand message linking to the creative theme = “CREATING EVERYDAY SUPERHEROES. BYO CAPE” [this is the secondary message for the communication to build brand values] Call to Action: The banner would include an “ORDER NOW” button Visual Concept: We wish to utilise the concept used below (see image 1), applying it to our brand to illustrate the transformation our customers go through from being a regular person wearing glasses - to - a superhero wearing their contact lenses, and show the enabling role we play in always getting their contact lenses to them (so they can transform and be their best). Man Entering Phonebooth becomes Female Wearing Spectacles Character wearing glasses could be: Adult Woman 30-40, Average Mood, Not looking sharp in appearance just normal, Not excited, Having a standard day in their life, Very regular, A little slumped, Feeling ok, Not at their very best Man Exiting Phonebooth becomes Female Without Glasses Same Character Who Entered but: Great mood, Very Sharp/Smart Appearance, Excited, Having a great day, Glowing, Walking tall, At their very best, Wearing a subtle cape (to signal superhero), Confident, Positive Phonebooth (symbolising our role) becomes: Should be inferred that hero has passed through either Image of Website homepage - 3D OR a contact lens Take inspiration from “force fields etc” in superhero / Sci-Fi scenes Something else which is aspirational or transformational ? Style: Please do not use photographs. Cartoonesque style i.e. No Stock Photography. Illustrated. Cannot use any superhero trademarks (aka Superman).
A$449 Bronze package
Every design category has flexible pricing for all budgets. Illustration or graphics starts at $469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
ozc collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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