We believe that our brand, Body & Fit, is currently strong enough to use as a marketing tool. In addition we are looking at options to visually display our brand name.
What we want designed is an unique Character which displays the Body & Fit spirit! It has to be creative, clean but it has to be very clear that it stands for Body & Fit. One of the examples we know is http://www.bol.com. They use their Character in all their marketing campaigns and people really recognize it!
We think the character should not be visualized in the figure of a human being, just like bol.com did. Be creative and create a character that combines all the keywords below!
Keywords for your brainstorm: Healthy food, sportive people, a fit figure, healthy lifestyle, A-brand, quality, service.