Effective Health & Fitness is an online health and fitness coaching business & blog. Here is the homepage verbiage from Effectivehealthandfitness.com ;
My name is Laurence and my mission is to provide coaching that focuses on how you, perform, feel and function (physically and mentally), as well as how you look. Too much of today's health and fitness industry focuses on getting a 'beach body' or 'bikini body' which while nice, should be a positive side effect of looking after your body, not the core focus.
I want to you give you the information you need to cut through the rubbish you've been spoon fed for years so you can start achieving your health and fitness goals, i.e. what is effective, either because I've seen something work with my own eyes or there is solid research to back it up.
My areas of expertise are: bodyweight / calisthenics training, kettlebells, exercise motivation and paleo / wholefood based nutrition.