How NotYourAverageJo started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Travel & Hotel
Tell us a bit about who you are and the people you reach
Koocanusa Village is undertaking a brand reboot well-timed to show our best side for the 2019 boat show season. We’re going to breathe new life into our project focusing on a fresh brand and imagery based on the concept of our target market (families) and getting them to picture themselves on the lake.
What inspires you and how do you envision the design for your business?
Concept design for graphic with text:
Picture yourself on the lake
Look & feel:
- garners excitement
- should have an element of "lake" in it
- has an outdoor/adventure/camp feel to it (see "fearless" sample concept attached)
- could be circular, use a variety of elements to pull into one design
- can be used in a variety of mediums (digital, t-shirts, print); it will also be used in conjunction with a photo contest where contestants will submit their best "lake" photos for a chance to win
Website is under redesign, but you can see the logo and more about the project here: https://koocanusavillage.com/
This illustration will be used in a variety of formats for the campaign including digital, t-shirts and print. We want it to convey excitement, a sense of outdoor adventure. Lake Koocanusa is a very popular lake for watersports with a focus on powerboating and wakesurfing.