What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
I'm starting a podcast highlighting health, functional and emotional benefits of diet and food on the iHeartRadio network. My target audience is an educated person who is searching for answers. They want to make their lives better but don’t quite know how, or they think they are doing well and are open to doing better. A person who wants to keep up to date with what’s going on in the world, without having to read books, magazines or research to the point of overwhelm. They may already be a fan of mine as I am regular on radio and on TV. They are going to get no-nonsense, true facts at the same time as valuable and useful information to help them feel better, be healthier and feel confident in their food and lifestyle choices.
What inspires you and how do you envision the design for your business?
An app icon for the iHeartRadio app and network that's called EAT THIS. An icon that speaks to my existing brand, draws listeners in with great interest, knowing that they will be informed, educated and inspired with each podcast episode. I'd love a really fun icon that also communicates that this is serious business–health. There will be myth busting, interviews and professional editing done and the end result will be a polished podcast of immense value. I have an existing colour used in my logo of EAT THIS (also the name of the podcast) on liannephillipson.com
Please check out liannephillipson.com A photo could be used of myself or a graphic of me in the icon.