New You Colorado
I am a Board Certified Plastic Surgeon and co-owner of a company (The Kismet Group, LLC) that will be building and growing the online presence for this wellness group. The group itself will consist of medical skincare, facial injectables (e.g.: BOTOX), Lasers, and hormone therapy. We may be adding accupuncture and massage, as well.
The target audience is directed towards women 25-65 years of age who want to look and feel their very best. To attract them, we want a design that looks authoritative but not stilted; sexy but not sleazy. Our logo is that of a swan which represents the ability for rebirth and regeneration (I attached a copy for the laser area. The main one will simply read NEW YOU with the specific department underneath but this logo should give you a basic idea of the look we are striving towards. If you have any input on the logo, as well, we can certainly talk further. We are definitely open to a potential redesign of this, as well).
Our clients will be able to visit the site and learn from our blog, keep posted on upcoming events, and purchase various medical skin care products from the online store. To this, we will need a site that will be compatible with these functions.
The site should be geared mainly towards educated women 25-65 years of age who are interested in looking and feeling their very best. We want to educate them and give off a professional vibe but at the same time appear sexy and youthful. We are looking for colors that are fresh, vibrant, and youthful. We also want to incorporate various widgets, etc. that allow our customers to follow us through social media and view our postings (both written and video) and stay as educated as possible.
Our long-term goal is to convert this to a membership site with various levels using WISHLIST software. As we understand, this software is compatible with WORDPRESS and so should work with the Sandbox theme.
Use double-spaced font to draw the reader with drop caps to begin each posting. Design as a double column with copy on the left side and widgets, etc. on the right. We need an exciting banner header to catch the reader's attention.
Functionally, we need the following:
-Catchy, double-spaced font for blog copy (on the left margin)
-Fresh, exciting banner header on the home page that will catch the reader's attention ("New You Colorado")
-Flash banner beneath the header which we can update with a phrase, saying, etc.
-Footer buttons that link to the following (about us, online store, specials). These buttons should include a small amount of text in conjunction with a pictur