Life Phase Media
David Linhardt is a serial entrepreneur with 18 years of direct marketing experience in both online and offline channels. He’s been a corporate executive, a marketer, a solutions provider and a pioneer in developing new direct marketing models. David got his marketing stripes at Procter & Gamble, the inventor of modern-day brand management. David invented the Digital One Rate program at AT&T Wireless, creating $1.5 billion in enterprise value and transforming the wireless industry. After turning around a $60 million division at Experian, David helped get Yesmail, Inc. to profitability for the first time in its history. After a successful sale to InfoUSA, David left Yesmail to start Maverick Direct Marketing as a pure startup. With only $5K in total investment capital, David grew Maverick 202% per year with 48 months of consecutive profitability. Today, David leads Life Phase Media, an innovative developer of break-through direct marketing models that combine technology, data and analytics.
David has a BS in Chemical Engineering from Purdue University and an MBA from Harvard Business School. David is happily married and is the proud father of a beautiful girl. David and his family live in the Chicago area.
Marketers and advertisers of consumer products and services. Professional advertising and solution providers who are looking to attract specialized groups of consumers who are experiencing significant life events.
The baby market is a high priority in the near term. We want to appeal to companies and brand advertisers like Pampers, Enfamil, Graco, Toys R Us, and Diapers.com.
We are looking for a new website design that communicates the brand characteristics we are trying to represent to our business customers.
In general, we are looking for a clean design that communicates the following brand characteristics.
* Break through thinking
Our company description may also be helpful.
Life Phase Media’s mission is to improve the online advertising ecosystem for consumers, publishers and advertisers. We generate and compile online behavioral data on consumers experiencing significant life events, like having a baby, going to college or getting married. Using our proprietary technology, we mine large volumes of disparate data sources to predict individual consumer behavior. These predictions lead to better experiences for consumers and increased marketing efficiency for advertisers. We are a life event data company and we use these data for the betterment of everyone in the ecosystem.
Sites we like include turn.com, bluekai.com, rapleaf.com, apple.com, audible.com.
The deliverable is a layered PSD file. 99designs partner will be coding the site. The site design must match the look and feel of our new logo. The new logo is attached. Do not reference the existing logo on http://www.lifephasemedia.com. This is an old logo and will be replaced by the new logo, attached to this design brief.