How drivensubstance started their custom wordpress themes journey
Meticulous Cleaning Services
ME - 3rd project with 99designs in 2 months. Been in web design/development for last 8 years but have lost passion in ground work. Passion has moved in branding strategy, SEO and social media.
CLIENT - Client is an elderly female. She is fun, polite and professional. She has been successfully running her business for over 30 years but has never had a strong approach to marketing and is realizing the importance of it realistically too late as her recent competitors are now overtaking her in business stature. Unfortunately, she doesn't have a strong branding presence to design from which can be a good thing or bad thing. Her logo consists of a font and picture found in word .doc
Tell us a bit about who you are and the people you reach
People looking for a trustworthy, upmarket cleaning agency, that appeals mainly to females. They specialize mainly in domestic cleaning and only do a little commercial cleaning. I have attached a logo they are using on their logo, it is not the native file - SORRY (I'm sure it is from Microsoft clip art or something. They're very proud to be an Australian business. The age of most of their clients would range from 18 - 55 so quite broad. it can range from people too busy to clean their house to young adults too lazy to clean when a rental property inspector comes or when they want to move out i.e. vacate cleaning.
THERE TARGET MARKET IS MAINLY FEMALES BOOKING
You are free to use what ever colors/designs you seem fit for this project as the client unfortunately doesn't have a strong branding focus of which I can't help you with on this occasion. However keep in mind that the majority of business is coming from females who are working
Colors - I would suggest predominant white background with red and green features/highlights. Maybe a faint, tiled floral background? (Feel free to explore) however it needs to come across as clinical & classy
On every page (top right) they need to have a STRONG CTA (call to action) CALL NOW 03 1234 5678
require a small enquiry form with name, email, phone, promotion code and comments fields on the right hand side.