Women entrepreneurs looking to create brilliant businesses that support their ideal lives. They want to be fully a woman, but they love being successful.
There is a balance with these women - they love what they do and want to be very successful, but they also know what really matters in life and want their business to support a full and fulfilling life. They love being a woman and they cherish the different roles in their lives (wife, mother, girlfriend, friend, etc...).
My site needs to cutting edge, needs to show women that learning about how to launch a business can be fun and feminine.
They love anything that gives them a chance to be both girlie and powerful. Feminine but successful. Soft but strong. Think "Sex and the City" and you have the right idea!