Followed feedback perfectly, and then added creativity that exceeded my expectations.
- McCollough Yachts
This was our first design competition and we are extremely pleased with every step of the process. We look forward to possible future interaction, if the need arises.
- APaneInTheGlass LLC
Thank you! I really appreciate the quick turn!
How McCollough Yachts started their character or mascot journey
Who are you known as?
What industry do you think your business is most related to?
Art & Design
Tell us a bit about who you are and the people you reach
McCollough Yachts is a custom yacht design and engineering firm located in Southern California. We design high performance luxury boats. We sell speed and comfort. Our customers are adventurous people that love to go fast, and connect with the ocean. These customers enjoy technology and technical solutions. The typical customer is a male between the age of 30 and 60.
What inspires you and how do you envision the design for your business?
Our brand needs a spirit animal, specifically a shark. This icon will be used on all forms of marketing materials (website, t-shirts, facebook, etc...). The shark should convey a sense of speed. The more simple (elegant) the design the better. A link to technology and the forward looking nature of the company would be appreciated. Silhouettes and simple shapes that can be identified from a distance.
Please check out the company website to get a feel of the existing brand appearance: http://mccolloughyachts.com/
Our products can be seen in the introduction video.
Please note that the company colors are black, Ferrari red, chrome, and white.
Carbon fiber textures are often used.