We need a prehistoric man that will be the permanent mascot of the website and the core of the brand. All of the stories and messages on the site will be "written" by him and he'll be present throughout our social media and other promotional activities.
His name is Tuk and he lived around 10,000BC. He is fairly short, but well built, with a strong, lean physique from hunting, climbing and eating well. He has lots of hair and a big beard.
Tuk wears clothes made out of animal fur which are primitively sewn together by hand. He wears shoes made of animal hide, loose fitting trousers and some sort of short sleeved top - it isn't the typical Fred Flintstone outfit - at 10,000BC clothes were much more crafted. One idea is to make his clothes look somewhat modern, though clearly made out of animal furs?
Tuk is intelligent, friendly, personable and comical. We want a happy, charming character that people will immediately warm to. Big smile, friendly eyes. We need you to find his personality and bring him to life.
You can be creative with his pose, thought it would best if he were standing. We need his face to be clear as we'll crop that square for his social media icons. What he's doing and what he's holding are open to suggestions. Some ideas:
- Standing holding a spear
- Holding a fish he has caught
- On top of a rock