From the first design he submitted, we knew right away that he would be the chosen one. He put in a great deal of energy and time into giving our logo just the right look and was one of the few designers who actually read all of our project description.
How KGD started their button or icon journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Rawporter is the world's fastest exchange of raw news content. Our users are everyday people who are in the right place, at the right time and use our iPhone app to capture breaking news videos and images. This content is immediately distributed to thousands of media outlets who use these videos and images to enhance their news on TV, Online, Print or even Radio.
What inspires you and how do you envision the design for your business?
Icon must quickly and simply convey the "edgy" Rawporter brand and communicate the iPhone app functionality which is capturing newsworthy events on camera, alerting media partners that breaking news content is available and distributing that content immediately to thousands of media outlets worldwide.
Rawporter is purely a UGC distribution platform that targets breaking news contributors and clients. We do not filter or moderate content and expect many contributions to be quite graphic and coming from natural disasters, military front lines, first responders, etc.
Please use the attached icon concepts, website teaser page and existing Rawporter logo as a guideline for your designs. We want a bold fire reflection in a striking camera lens and symbolic "broadcast" imagery that represents both the "alerts" and "distribution" functionality. Please keep it simple but not flat. We want this icon to be sleek, vibrant and stand out among all other apps on the iPhone screen so they can easily find it when needed to capture breaking news.
Do not use "Rawporter" name or initials RP. We want a professional rendition of the attached concepts and do not want the standard RSS symbol to be used.
Our core user base consists of everyday people with mobile phones and cameras, young adults, etc. but are seeing growing interest from First Responsers and Front Liners: Military, EMS, Humanitarians, Firefighters, etc.
We expect Rawporter to become THE essential iphone app and downloaded for free by everyone. You never know when you might be in the right place at the right time to capture the next big breaking news story.