Icon conception and design challenge for EquityApex webpage

Accounting & Financial

Provide online personal financial management, budgeting and debt elimination tools. Primarily focused on Australia.

Require the design of icons (6) for buttons on the homepage. The goal is to have the viewer choose one of these buttons and then follow onto the information page with the goal of getting them to sign up for a free account. The series of icons need to convey the essence of the landing page in question. Basic HEX colours used for site Orange: #ffbf00 Blue-standard: #07479F Navy: #02127D rgba of background, 0, 0, 153, 0.5 on top of Blue Standard. This homepage is a way of splitting apart separate target markets and directing them towards the relevant landing page for their concerns and needs. The icons can be directly related by a 'character' or a series that conveys each button's needs and desires, I will leave the concept up to the designer. 1) Finances -> The want to keep track of money, manage it and grow their wealth 2) Debt -> Desire to get out of debt quickly, tired of living with the burden, want a better life 3) Budget -> Desire control over their money, a desire to control so can obtain other desires they truly want. 4) Security -> Page designed to placate fears of putting financial life online. 5) Savings -> Want to do something like a holiday, save for a house, have a specific target goal in mind 6) Assets -> Generate clear pictures of assets they hold, someone who has some assets such as rental houses, shares etc. Our core is for a better life of enjoyment. Icons need to be no bigger than W160 x H82px. Provided in .png format and preferably .svg as well.

To view a mockup of the site, goto www.equityapex.com.au/box_index.php If using Internet Explorer, you will need version 9+ to view or can be easily viewed using Chrome, Safari and Firefox. Social status is middle class people with a steady job, usually holding a few credit cards and maybe a home mortgage as well. The are interested in enjoying life, some social events such as going out for dinner, clubbing, attending events or enjoying their leisures, even just enjoying time with family. More importantly, they value the security of having money come in and not getting in over their heads financially. The base design concepts for the site so far comes from 37signals.com

Every design category has flexible pricing for all budgets.