Looking for a CUSTOM (meaning: no as-is typeface usage. We want maximum creativity with custom built wordmarks and logotype made to fit our project) logo and identity for application on the buildings, marketing material, digital, etc. The logo and look/feel will also influence the building names, numbering and on-site way finding signage, etc.
We will also use the logo and identity to create a set of icons and infographics that we will use in presentations, education, and marketing. Feel free to present interpretation ideas for iconography to extent the logo into a brand package for the project. The contest winner will likely be used for several additional brand development projects.
The catch words for the project are:
Vertical, subculture, self-sustainability, yard life, light, farm, growth, crystal, rays, story telling, hyper local farming, hydroponics, cultivate, creative, proactive, forward thinking, progressive, youth, ultra local, millennial, natural, experience.
PS: Please do not include any literal "crystal" icons into the design. Only the crystal fracture aesthetic is desired. Any submissions with literal crystals will be rejected. DO NOT USE A CRYSTAL AS THE LOGO. WE WILL REJECT THE DESIGN. You can hint at crystal geometry but the name crystal says enough. The brand/mark should extend the meaning further instead of simply picturing the name "crystal".
However, We would like to see some attempts at combining the agriculture/ growing theme with a more geometric architectural shape within the Character Forms of the Wordmark itself. Natural space meets Constructed environment. Leaf meets Mineral. Organic meets Mechanical.