Wealth management firm changing names needs logo, business card, etc.

The Brief

Industry

Accounting & Financial

Design inspiration

The Brief

About us

We sell investments. We manage clients' retirement portfolios. Our clients are typically upper middle class. We also sell insurance. We work with a lot of "middle millionaires".... people that have $1 million to $3 million. We preach the benefits of diversification and having a long term mindset when it comes to investing. We are not day traders or do any short term trading. The main thing we emphasize that clients need to be diversified and they need to avoid having knee jerk reactions every time the market fluctuates. We want people to expect the market to go up and down but over the long term to go up.

Color inspiration

The Brief

Other color requirements

My current business card and letter head are gold foil with black letters. My current logo which appears nowhere but my website is just HFS in gold surrounded by navy blue. I'm a Penn State graduate so I love blue and white. I'm don't know what all the colors mean so I'm open to suggestion.

The Brief

Design style

Geometric

Organic

Abstract

Literal

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

The Brief

Other notes

We emphasize diversification and a long term mind set. I went to Penn State and love blue and white but My current businss card is gold foil and black ink which feels elegant to me. My website is www.hinksonfinancialservices.com. I'm planning on changing the name of the business to Hinkson Wealth Management. Our mission is "to help clients achieve financial independence with peace of mind" The very basic logo HFS shown below and on my website are also the colors of UofM which a lot of my clients attended. The logo below was not designed by me. It was just put on my website by our web team. The H $ picture below was on a building I saw in Italy and just wondered if it could be turned into a logo somehow. The only other thing I thought of was looking for a Hinkson Coat of Arms for family crest but the one I saw on the web was all red and looked sort of evil. My likes HWM making it look like the W and M are part of a graph that goes up and down but ultimately up.

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Gbriela

Entry Level

4.9

(10)

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Design by Gbriela titled "concept for Law office"

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It was a terrific experience working with Gbriela! She really captured our vision for the logo design and was very responsive to our requests.

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4.8

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4

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