The building for this new venture is currently being built out. The design is very clean, with all glass windows for exterior walls allowing for plenty of natural lighting. We want to create an upscale, clean, professional, yet fun and energizing place where people feel like they belong to a community. Our logo should reflect this same principle. The underlying drive behind 'Synergy' is to be able to provide an environment where multiple professionals from various backgrounds, methodology, and education can come together to provide harmonious care for our patients and clients. The challenge is to now be able to express all this in a logo!
Please keep in mind...we are much more than just a gym. A logo with a simple barbell or such isn't going to convey our underlying need to express our 'Synergistic' model of multiple providers/services under one roof.
There has been a lot of discussion with current designers regarding the use of a Yin Yang symbol in our logo. While we do feel it fits our model in term of 'duality' and 'synergism', we also believe this symbol is often overused in it's typical, perfect fashion. If it were a bit more abstract, with perhaps brushstrokes or a figure... then it might hold more value. We don't want to hamper anyone's artistic expression and therefore don't want to provide too much guidance here. Thanks!
CONGRATULATIONS FINALISTS !!!
As I've been in conversation with many of you, I feel you already have a good sense of what we are looking for. Feel free to submit any new design that you feel embodies 'Synergy Health & Fitness' or simply further tweak designs you've already submitted. Some things to keep in mind ... we are looking for an aesthetically pleasing, balanced design (typeset MUST match logo well) that captures some essence of movement while hinting at holistic health as well. As we will be using this design in multiple formats, it's important that it look good in various mediums (our reception logo will be in frosted glass for example and lit in our logo colors from the front to make it stand out). If you have questions please ask!