How Boylovell started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We coach personal trainers to become 'Fitpreneurs'. We already have a brand identity and are looking for a series of brand logos for the range of coaching programs. This project will be for 'Fitpro Mastery' our signature coaching program.
We are going towards the theme of 'supeheros' so i'm looking for something along the lines of an emblem but not too cartoony, more sophisticted. Think a 2017 version of superman, not 1979.
Also baring in mine that moving forward the brands will also feature lots of 'badges' to attain as skills are required.
I'm thinking shield, but certainly falling in line with the branding identiry we already have in place.
right now what we have is here and it's just not good enough to represent the brand