The ProSure Group (ProSure) needs a new, fresh look
daves o needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 1223 designs submitted by 240 freelance designers.
One of the designers who made it happen
How daves o started their logo & brand identity pack journey
Who are you known as?
ProSure ...or The ProSure Group, Inc.
What’s your company slogan?
(we're working on changing our current slogan which is: Bonding. For A Better Tomorrow.)
Tell us a bit about who you are and the people you reach
We are a surety bond agency -We provide surety bonding to these industries : construction (primary), real estate, manufacturing, legal, automotive, financial (mortgage, insurance, title...)
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
It seems like I'm leaning towards a balanced design - with some sort of "abstract mark" or a an abstract "letter mark" using PSG. I definitely want variations from our existing font used in "The ProSure Group" maybe a san serif style. I also seem to like the variations in the PSG and/or The ProSure Group with some script font involved. We'd like to take some variations of our existing look (some elements and colors so as to carry some consistency...but are open-minded to great variations of them.) We'd like to convey our balance of traditional with modern/contemporary, creativity and freshness - communicating - security, trust, confidence and experience - combined with our knack for creativity and freshness.
For what it's worth - I've included the existing logo and current fonts for your reference along with current business cards.
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