Modern, dynamic and timeless logo for a family business

Education

After 20 years, we are changing our company name from Do it! Sprachreisen to Do it Education. Now, we are looking for the perfect Logo for our new company name. Our website: www.do-it-sprachreisen.de Do it Education is a family business in the second generation. It is our goal to enable young people and adults to experience their live dream of going abroad. We offers educational and cultural exchange programs since 20 years to more than 700 students and young people each year. We are specialised in high school study abroad programmes but also offer language courses and exam preparation courses (TOEFL, IELTS, Cambridge, etc.). What is a high school study abroad programme? Students take off for 3 months to a year to study abroad during high school. What do students gain? International perspective, intercultural and language skills, independence, and maturity. In this full-immersion program, students enroll for a single trimester, a single semester, or a full academic year in a local high school in one of our seven destinations (Canada, USA, Australia, New Zealand, England and Ireland). As a “regular” student, they get to experience everyday life in a local high school, in a truly authentic way. Our other programmes: We also offer language courses for 1 up to 48 weeks for young teenagers and adults in more than 10 countries. Our main destinations for all our programmes: Canada, USA, Australia, New Zealand, England and Ireland Our main target group: Teenagers and young adults between 13 and 18 years old and their parents

Our main colour so far has been #002565. Please stick to that colour. The color shade can be varied (ligher/darker). You can also ad another colour. Do not use more than 2 colours.

What are our requirements for the new logo? We are looking for a modern, dynamic and timeless logo. Please keep in mind our target groups are teenagers and their parents. Teenagers need to perceive us a modern and hip; while towards parents, we need to convey seriousness and trustworthiness. The logo should not look childish The new logo design does not necessary need to match the website. Our main colour so far has been #002565. Please stick to that colour. The color shade can be varied (ligher/darker). You can also ad another colour. Do not use more than 2 colours. We prefer clear shapes. So not use extremely curved fonts. The new logo should be a combination of text and graphic/symbol (Word-Bild-Marke). Thus, we can use the symbol for example for our letterhead, favicon and as a profile pictures on social media. Symbols: Please do not use school or educational symbols or airplanes. We are not a purely educational company nor a travel agency. Our programs provide an out-of-country experience and provide students with opportunities to develop language skills in an immersive environment. Students get to experience independence and new cultures, they learn about themselves and about what they would like to do in life and after high school and they have the chance to expand their global network. Examples: In the following, we would like to show you a few examples form our main competitors we like and don’t like. Three logos from competitors we like. AIFS https://www.aifs.de/ The logo is simple, has clear shapes and is timeless. We also like the combination of the two colours (yellow and dark blue). It fits to all target groups: teenagers and parents. They use the yellow “A” as a figurative mark/design mark. The yellow A is their favicon, their Instagram profile picture etc. For our new logo, we would like to have that option as well. They can also play around with their symbol. Sometimes the “A” stands before AIFS, sometimes its placed above (https://www.schueleraustausch.net/organisationen/aifs). Stepin https://www.stepin.de/ Stepin combines as well text with a symbol (star). They call the star the “Weltneugier-Stern” (world curiosity star). The star stands for curiosity, new adventures and new experiences. Their motto is “Never stop being curious!”. The colour looks fresh and young. Like AIFS, they use their symbol as favicon and as profile pictures on social media. They also place the star sometimes in front and sometimes above their name (https://www.schueleraustausch.net/organisationen/stepin). Camps https://www.camps.de/ They use a curvier font. Their logo looks younger and hipper compared to the two examples above. However if the logo is printed smaller its difficult recognize (have a look at their Instagram profile picture). They don’t have a figurative mark/design mark. Three logos from competitors we don’t like. TravelWorks https://www.travelworks.de/ We don’t like the font, which is reminds us of a typewriter. We don’t like the contour around the company name (black surrounded by yellow and then again surrounded by a fine black line). To us, the design of the logo is not very modern, maybe even outdated. Partnership International https://www.partnership.de/ The logo is a combination of text and symbol. The text is too curvy and thus difficult to read, especially if it’s printed small. The symbol (three heads) is a bit bulky. To us the logo is not modern and dynamic. DFSR https://www.dfsr.de/ The logo is too big. There is no way to play around with the logo. It is stiff and immobile. The following link gives you a general overview of the main competitors: https://www.schueleraustausch.net/organisationen Please don't hesitate to ask questions.

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $799.