MODERN and COOL logo for financial education brand
RodrigoSimonsen needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 1519 designs submitted by 345 freelance designers.
Some of the designers who made it happen
How RodrigoSimonsen started their logo & brand identity pack journey
Who are you known as?
O Primo Rico
Tell us a bit about who you are and the people you reach
We teach people how to deal with their money, but in a modern, informal and friendly way. Our target is mainly male adults, from 20-45 years, that are highly technological, creative and interested in developing themselves.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
We like modern and rich purples (like Pantone 259C), and we know that grey and silver go great with purple, but also black and yellows are cool (maybe together). Navy blue isn't bad either, but it's not our first option.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
*UPDATE* - All the logos are way too conventional! You can be more audacious and adventurous!
We teach Brazilian people about how to deal with money through financial education, and we need a new brand package that is really MODERN, audacious, clever, daring, cool and different.
Our DNA is intelligent, dynamic, empathic, creative, accessible and transformer, and we really believe that knowledge about money will free people from many daily miseries.
"O Primo Rico" means "The Rich Cousin", so you can play with elements that reminds of richness and wealth, but in a stylized way, not in a sober or boring way.
Good luck to all!
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