MODERN and COOL logo for financial education brand

Education

We teach people how to deal with their money, but in a modern, informal and friendly way. Our target is mainly male adults, from 20-45 years, that are highly technological, creative and interested in developing themselves.

We like modern and rich purples (like Pantone 259C), and we know that grey and silver go great with purple, but also black and yellows are cool (maybe together). Navy blue isn't bad either, but it's not our first option.

*UPDATE* - All the logos are way too conventional! You can be more audacious and adventurous! We teach Brazilian people about how to deal with money through financial education, and we need a new brand package that is really MODERN, audacious, clever, daring, cool and different. Our DNA is intelligent, dynamic, empathic, creative, accessible and transformer, and we really believe that knowledge about money will free people from many daily miseries. "O Primo Rico" means "The Rich Cousin", so you can play with elements that reminds of richness and wealth, but in a stylized way, not in a sober or boring way. Good luck to all!

Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at $799.