As always, excellent work!
Very effective communication and capacity to innovate!
It was an absolute pleasure doing business with Cha_Concept. She really went above and beyond on this project. She didn't hesitate to work several alternative concepts just to let us see what it would look like. The communication was good and Cha made everything to ensure that we were fully satisfied with her work. Thank you again :)
How Aspire2B started their logo & brand identity pack journey
Who are you known as?
Aspire2B (tag line beneath name of "A Fitness and Wellness Studio)
What’s your company slogan?
A Fitness and Wellness Studio
Tell us a bit about who you are and the people you reach
A specialized fitness and wellness studio that offers the perfect blend of classes and services to meet your cardio, strength, flexibility, and wellness goals. Our target audience is 45-65 year olds (+/- 5 years), 70% female/ 30% male. What makes us unique is that we specifically offer low-impact cardio (predominantly indoor cycling), pilates (strength), yoga (flexibility), and wellness services like nutrition counseling, massage, acupuncture, (think holistic, integrated health here). We believe in different levels of training: beginner, advanced, and professional so all of our classes offer different intensity levels to meet the needs of our clients. Our 3K+ sq ft studio (we are not a big box health club) is a place for you to connect with people who are similarly passionate about being fit and are interested in aging well. What do you aspire2b?
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Aspire2B Fitness and Wellness LLC is my legal name. I wanted just the word Aspire because I like one-word names but I could not get it. I think the word "aspire" is almost always followed by "to be" and Aspire2B mixes traditional "aspire to be" with more of a texting shorthand. Technology is an important part of my offerings so I want to cross traditional and online marketing lines. Going one step further, I want to use the abbreviated A2B for marketing initiatives like: A2B Fit, A2B Strong, A2B Flexible. Thinking t-shirts with an A2B logo will be great so if possible, I would love to have you incorporate A2B or offer a separate logo for that.