How craig73 started their logo & brand identity pack journey
Who are you known as?
Carlin Hill Precious Metals
What’s your company slogan?
A Professional, Advice-Driven Precious Metals Firm
Tell us a bit about who you are and the people you reach
I am rebranding my precious metals business. I want to market my expertise in precious metals to high net worth individuals, family offices, hedge funds and financial firms. The company sells precious metals (mostly silver and gold) to and buys precious metals from such individuals and organizations. I do this by giving advice and guidance so I'm not just out to sell a product but rather I desire to form a relationship. I want to be seen as a trusted advisor and an expert on the subject matter. The name Carlin Hill comes from my last name (Hill) and from something known as Carlin Trend gold. Carlin Trend gold is gold that is in the ground but is so small as to be invisible. To mine Carlin Trend gold, one has to refine the deposits through a process. Again, Carlin Trend gold is invisible and the message of gold and silver ownership is almost invisible to investors today. My company exists to spread the wisdom of private precious metals ownership and to educate people and organizations on how to acquire and utilize precious metals as financial assets.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I have envisioned a website and brand that displays sophistication and expertise. Most financial firms are the conjoining of two names, e.g., Merrill Lynch, Smith Barney, Edward Jones, Goldman Sachs, etc. I want to portray similar sophistication in my branding and design.