We are a high end luxury private studio dedicated to private personal training and small group training packages only. It is not a gym. It is private, by appointment only and exclusive. However, it is also inclusive, friendly, personable and professional.
We deal with the more mature clients male and female aged 30-60year olds. They have very good jobs or run their own business. They are professional and private and very busy. They want high end luxury
The current logo is attached and is Yellow and Black, but I want to be clear I am NOT looking for a revamped version of this - I don't like this logo - it's boxy and uninventive and just doesn't scream luxury. I feel it's quite masculine. I am looking for a logo that is completely different. I have attached some examples of logos I like.
If the logo looks right with a 'design' icon then I'm good with that. It would need to represent growth, transformation, becoming everything you can be. I wouldn't want the standard 'fitness image' of a person or dumbbells within the logo.
Our values are honest, professional, exclusive, luxury, results driven