Always great and a pleasure to work with. Thank you for the great designs!
How jessjA started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
High end, modern, industrial personal training studio. Our target audience is a wide range of people of all ages. We are trying to change the stigma of a "dumpy" and dirty personal training studio. All of our personal trainers went to school for exercise science or kinesiology and have a long list of certifications, our space includes free bottled water, towel service, and beautiful spotless bathrooms with showers. Our studio is very modern and industrial with beautiful hardwood floors, an exposed metal ceiling and top of the line equipment. Feel free to check out our website.
When we took the company over we also took over the logo, I have been trying to change the look slowly over time to something more modern and I think the last thing we need to do is come up with a new logo and look.
Our current colors are orange, dark navy blue, and dark gray. Honestly, I hate the orange and I would like to replace it with a nice neutral color like heather grey but am up for your suggestions.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We love the simplicity of the "Spindle" example logo, the Versano logo, and the Entio Logo. I will attach a couple of other logos that I have seen that I like from the Fitness Industry.