info 22fR got their new logo & brand identity pack by running a design contest:
Help me take my German Car Shop image to the next level
Check out info 22fR's Logo & brand identity pack contest…
We are a German Car Care / German Car Repair Shop specializing in maintenance, repairs, and performance. We service mainly BMW, Mercedes Benz, Mini Cooper, Audi/Volkswagen. Our target audience is mainly 30-45 year old range male however we would like a female and family friendly image. We position ourselves as a true dealership alternative so a professional clean look is important however a splash of personality and millennial flair would be nice.
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Light neutrals: Purity, balance and sophistication. Let designers make suggestions:
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
info 22fR collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
When I started this campaign I thought I had a design in mind and just wanted someone to copy what I submitted. As I started to get the designs they all looked very similar to what I was asking for, except Mihailo's. He took a little of what I asked for and added his own creativity to it. And as more and more designs were submitted, I found myself going right back to Mihailo's design as the comparison.
He was very understanding, answered every question I had, responded to the slightest changes almost instantly, and more importantly created an awesome logo.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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