AMITY PROPERTY GROUP REBRAND DESIGN BRIEF
ABOUT AMITY PROPERTY GROUP
• Amity Property Group was founded in 2011 with a very clear vision in mind, to provide property buyers and sellers with an entirely new style of real estate service unlike anything they’d experienced before.
• Amity has grown to become a genuine market leader, particularly in the field of marketing and sales of brand new and off-the-plan real estate developments.
• The company’s growth to date has been built on one simple premise, treating people with the respect, integrity and transparency they deserve. Using an approach that is based on consultation and discovery, the team at Amity is committed to giving their clients a genuine edge in their property dealings.
• Although currently focused on the Melbourne market, Amity plans on offering services across all of Australia, starting with east coast expansion in Sydney over the coming months.
• Over the last two years, Amity has worked on expanding the services offered from simply Property Marketing and Sales, to include Property Management, Owner's Corporation and Financing.
o Property Marketing – for property developers, Amity has garnered a well-earned reputation as Melbourne’s leading specialist in the marketing of new and off-the-plan projects. Amity’s up-to-the-minute market insights and innovative approach have allowed the team to deliver superior results by creatively marketing a wide variety of residential property developments. The team works with a range of clients from small first-time developers to major national corporations.
o Property Sales - for buyers, Amity takes pride in providing experienced advice and guidance that goes far beyond the service that most traditional real estate agents provide. This means that rather than simply knowing what to look for, the team at Amity also know where to look for it, what questions to ask, and how to strategically assess the answers. This enables Amity’s clients to approach the often-intimidating process of purchasing real estate with confidence, knowing that they are ideally positioned to secure the right property in the right place at the right time. Currently having access to almost all of Melbourne’s off-the-plan projects, Amity is not guided by selling what the company exclusively has access to, but what addresses a buyers’ needs the best. Even the process of searching for a property is different - Amity’s state-of-the-art showroom in Moorabbin provides buyers with an opportunity to explore different developments, 7 days a week, utilising special designer pods that replicate each development. By showcasing each property under one roof, this drastically enhances the entire purchase experience and saves buyers’ time from having to drive from one construction site to another. This point of difference will be replicated as the company expands its presence nationally.
o Property Management – for developers, Amity’s project marketing and sales teams are backed up by an experienced team of Property Management professionals. They are skilled to ensure that developers properties are expertly managed and that they gain maximum returns from the property market. Amity’s clients also have access to specialist investment advice, focused on maximising the value of their property portfolios. Amity measures success on delivering Property Management services on its ability to provide developers with real financial benefits and wealth creation, whilst saving them time and resources, as well as eliminating any potential risks.
o Owner’s Corporation – for developers, managing an Owner’s Corporation, (formerly known as a Body Corporate) is a specialised task. It requires an extensive knowledge of several different legislative regimes, a high degree of organisational and problem-solving skills, as well as a strong network of reliable and cost-effective service suppliers. Amity has the experience and expertise to assist clients who are looking to establish a new Owner’s Corporation, as well as take over the management of existing structures. Amity successfully manages a wide variety of different Owner’s Corporation structures, from townhouse developments to high-density multi-storey apartment buildings. Whilst the day-to-day activities involved in the management of different properties vary considerably, Amity’s key goal is the same in every case, to work closely with owners to protect their interests and enhance their asset’s value whilst minimizing their exposure to risk.
o Financing – for buyers and sellers, Amity has the ability to offer the most competitive rates in the marketplace and facilitate property related loans and financial transactions.
• With the above comprehensive suite of services, Amity can confidently offer a one-stop-shop real estate solution to developers, buyers and sellers when it comes to selling, buying or managing an off-the-plan property.
POINTS OF DIFFERENTIATION/POSITIONING
The best and most respected real estate brand in Australia
Australia’s residential real estate experts
Experts in new/off-the-plan residential developments
International investors (mainly from Asia/China)
Other general public interested in making a real estate transaction
BRAND PERSONALITY THOUGHT STARTERS
Aspirational, high-end, quality
Professional, experienced, knowledgeable, wise, savvy, in-the-know
Modern, progressive, current
Honest, respected, transparent