yesmail got their new logo & brand identity pack by running a design contest:
Federal Anti-Fraud Enforcement--Logo and Company name.
Check out yesmail's Logo & brand identity pack contest…
Attorney & Law
Health care providers--doctors, hospitals, Medicare and Medicaid facilities--and lawyers. This company--titled FEDERAL ANTI-FRAUD ENFORCEMENT LLC--is involved in enforcing Medicare and Medicaid programs designed to find and stop fraudulent billing practices and other ways to defraud the federal government--and thus the U.S. taxpayer--of money through fake Medicare and Medicaid invoices for reimbursement. As such, the company is protecting an agency of the U.S. government. So it may be that red, white and blue is appropriate--but we are open to other ideas. The logo does not need a name in it. But if it does have a name, it should be the initials FAE. The logo, as a design element, may want to communicate a sense of safeguarding the Medicare and Medicaid program. Perhaps a modern eagle? Flag? Uncle Sam? These may be useful, or these may be cliches. It all depends on the imagination of the designer. Finally, we do not want a classic "old" logo--of a literal eagle, for instance. Rather, we'd prefer a modern representation. A flag, for instance, that is suggestive of an American flag, but not a literal representation.
Other color requirements
Classic Red, White and Blue. Signifying Federal U.S.A. company. But other colors are welcome to be suggested.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
yesmail collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Dog Tag Brewing
Overall experience was underwhelming. Awarded artist the prize in a contest conditional of fixing a few things with the logo. Sayang became unresponsive after design transfer agreement was signed and award was paid.
We ended up never using her design and found an artist in the previous contest. Much happier with the responsiveness and quality of work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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