david.sharrod got their new logo & brand identity pack by running a design contest:
Design a logo for a Interior Design and Vintage brand in New York
Check out david.sharrod's Logo & brand identity pack contest…
Art & Design
The Background Curate & Crate will become a vintage furniture and design destination that will satisfy the needs of people looking to create special and unique spaces to spend their lives in. It will help clients create homes that tell their own personal story in creative and unexpected ways. The business will be driven by its British founder David Sharrod out of the USA. He will bring his own unique design sensibility and ethos, driven by over 25 years working in communications at some of the major advertising agencies around the world (see appendix A below) He will help source the unusual and create design stories for his clients, that will enable them to truly express their personalities in the spaces they live in. His ambition will be to change the current perception of antiques and vintage items. He will make them relevant to his clients and a new generation, positioning them as the environmentally conscious alternative in the current disposable culture. He will place emphasis on the story behind the products. He will be defined by the pursuit of the unusual and his ability to recycle and evolve. It will be a business driven by personal relationships and a real understanding of his clients. The brand will initially focus on an interior design consultancy as well as the sourcing and sale of vintage items via an ecommerce site. Ultimately over time, the brand will evolve to service both private and commercial clients and be housed in a bricks and mortar destination. Who’s Our Audience? Initially, our clients will be young professionals and families, looking to furnish their first home, or evolve their current. They will have an appreciation for good design and seek out the unusual. They are looking for more than the West Elm and Crate and Barrel furniture they see in their friends’ homes. They value not only the uniqueness of a piece, but the story that accompanies it. They are time poor and or don’t feel they have the ability to a create unique or well thought through space, in fact they get overwhelmed by it. They are simply looking for someone who can take the lead, get to know them and who knows where to source the right pieces, to enable them to create a space that they will bring them joy and sanctuary. They are conscious about the environment, but not obsessive. Where possible they like to do as much as they can to protect and preserve it. They are the people who separate their waste for recycling; but will still jump on a plane to go on holiday. (Please read full brief attached, as this has more information on brand positioning, mission statement, core values and brand ethos)
Other color requirements
I am not totally wedded to colour choice above, so don't feel you can't explore colourways....
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
david.sharrod collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Very pleased with my new brand logo and this designer went above and beyond to provide me submark and different variations of color to use. He was very fast and responded quickly! 5 stars!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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