Design a new Corporate Identity for a financial services company
davidj8 needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 242 designs submitted by 68 freelance designers.
Some of the designers who made it happen
How davidj8 started their logo & brand identity pack journey
Who are you known as?
Bowden
Tell us a bit about who you are and the people you reach
This is a rebranding as the company is changing its name from Bowden & Co to Bowden. We need an elegant, strong, reliable and trustworthy logo. The company is in financial services and does corporate finance, investment management, mergers, acquisitions. I want this to look like a Wall Street bank or financial institution.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
you can look at the original CI which was elegant and "Tiffany" like. http://www.bowdenandco.co.za
We need to make it stronger, perhaps lose the serif in the font and make it bold and stong. We can also look at changing the colour palette if necessary - remember it must be strong and trust worthy - not too aggressive. The attachment is the old logo - just for reference - we need something new.
Also - in terms of deliveries - we need:
1. Business Letterhead (that can be amended due to the different business addresses)
2. Email Signatures
3. Business cards
4. High res logo that can be utilised on the website.
5. PowerPoint template
6. Word document/Report template
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