The corporate image of the fitness clothing and the accessoirs for women is strong & sexy (both!) confident, colorful, partly daring, outstanding & extraordinary, absolutely hight quality,
The corporate image of the dietary supplements is: healthy, associated with nature, honest, high quality. And: These producs are also adressed to men, respectively unisex!
"bodyreligion" is a registered word mark.
***completement: My fitness-fashion will be similar to "anarchy apparel" - similar unique, strong, sexy and partly colorful. But I do not like their logo! This is not my style. I want it more significant, precious, luxury...***
The aim is:
If you wear a shirt with a big bodyreligion logo on your breast, you should be very proud to wear it, because of the great logo design. And if you decide between a lot of dietary supplements or cosmetic articles, the package of the bodyreligon product is the real "must have" product. ***
***Complement: During this design competition, I found out, that I would like to move away from the totally minimalist designs to a little bit more figurative designs. Although I like the minimalist designs very much, because they are intelligent and clever, I have the feeling that they can not radiate the desired expression of power to one hundred percent, like a more organic, figurative design can. It is just a development that leads to a good solution and the way to reach the target is not just straight forward. ***
Thank you for your understanding!
Please be sure to take a look at the uploaded documents for more information. Thank you :-)
*** To all designers who are not in the final round: Thank you very much for your numerous designs and your great commitment to my competition. I really appreciate your work! Thank you and have a nice day***