To modernize/upgrade the MREA brand (beyond just the letters and the mountain). See book cover in attachments. Our founder and author, Gary Keller is envisioning a few different varieties (see inspiration sketches attached). These two versions are based on the standard models in the book: three L’s (Leads, Listing, Leverage).
There are five total concepts, we would like to explore, outlined below:
Concepts: (No words in the artwork)
1. Profit: Idea: (Build profit through selling houses.)
a. Houses creating profit.
b. House made out of rocket ship.
2. Database: Represent database, business, money. Database is the center of your business. Database is your business (money).
People First. Established. Wealth Creation. Approachable. Inclusive. Pragmatic. Cutting-Edge.
LOOK AND FEEL:
The Look: Clean, modern, abstract, graphic, bold, strong, elite.
The Feel: Imagine if you were to wear this on a tshirt. Wearing this shirt makes you are part of a cool, secret club of insiders who are “in the know”.