Vintage-meets-modern design for a new business book

Relationship Sales At Scale

Dan Englander

Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies. He hosts The Digital Agency Growth Podcast and he's the author of Mastering Account Management and The B2B Sales Blueprint. Previously Dan was the first employee and Head of New Business at the animation studio IdeaRocket. He lives in New York and in his spare time he enjoys hurting himself by way of Brazilian Jiu-Jitsu.

In a world of noise, competition, and skepticism, spamming your prospects with undifferentiated pitches, case studies, and sales collateral is like yelling at a brick wall. On the other hand, going old school and trying to 100% personalize every touchpoint is unrealistic and unsustainable - the few people you manage to contact might not notice or care, and when life gets busy, your sales activity grinds to a halt and your pipeline runs dry. What if the answer is combining the new school with the old? Instead of going in cold, how much faster would you grow if you could identify and open doors with the prospects who live within your circles of influence and are already primed to trust and do business with you? Relationship Sales At Scale™ is the new selling philosophy for our age, and it marries the timeless power of tribe-based trust with digitally-enabled scale so you can open doors tastefully and convert prospects consistently, all without spamming anyone. Written by Dan Englander, CEO and Founder of Sales Schema, the book’s stories, strategies, and hands-on resources are grounded in thousands of outreach campaigns, conducted since 2014, to secure opportunities between clients and hard-to-reach prospects, including the leaders of the largest companies on earth. Learn how to: -Balance personalization and scale to keep your pipeline full and achieve reliable and predictable growth. -Condense five years of networking into a single weeklong campaign so you can batch up warm referrals into specific ideal accounts. -De-risk conversations with highly-skeptical prospects by leveraging strong personal commonalities instead of boring publicly-available information. -Divide specific prospecting and sales duties so you can avoid burnout, even if your team is small. -Leverage dozens of actual copy examples, campaign strategies, and online resources so you can launch and close deals in a matter of weeks. -And much more… Relationship Sales At Scale ™ will reshape the way you think about sales and business development, and it will give you the tools and strategies to scale reliably, whether you are an owner, dedicated salesperson, or in any growth-focused role. While the lessons covered were learned in the context of selling professional services, the book is applicable to any business-to-business salesperson selling complex offerings.

-salespeople, entrepreneurs, and marketers. -USA and Canada. -30-60 years old -60% male, 40% female

Don’t know yet

-simple / timeless design -Differentiate "Relationship sales" vs. "At Scale" ideas textually. -play with old school meets new metaphor ie. -"Relationship Sales" = old school / "At Scale" = modern -make completely different, in terms of colors and design, from other business books, as seen here: https://www.amazon.com/business-books/s?k=business+books

1. per above, avoid it looking like most other biz books, as seen here: https://www.amazon.com/business-books/s?k=business+books 2. Please NO cliche business stock images ie. hand shakes, board rooms, etc. If you represent these ideas in a new/fresh way, that is welcome.

Every design category has flexible pricing for all budgets. Book cover starts at $399.