I want a book cover designed for an ebook.
Book Title: Lean & Fierce: Tactical Fitness for Sheepdogs
Include full book title (“Lean & Fierce” is the title and “Tactical Fitness for Sheepdogs” is the subtitle)
Author Name: George Vrotsos
Tone: Serious - nothing cute, or funny.
Title Text Colors: Black, Blue or White
Other than those required elements you are free to be creative with all other elements and ideas excluding the image/references below that I do NOT want.
Do NOT include: Pictures or images of Police cars, red and blue police lights, the "punisher" skull, 6-pack ab type fitness models, guys doing bicep curls or flexing their arms. Do not use images of dumb bells - the program is focused on barbell lifts and does not include a dumb bell component. Do not use female models - 80% of my audience will be male. And I'd hope this goes without saying, but no donut or pig references. Do not use red as a main color in the title text. Red is associated more with firefighters than police. Do not use a shirtless model. Do not use a model with a beard - police officers tend to be clean shaven.
If you choose to feature an exercise, please use the deadlift, squat, pull-up, or standing overhead (aka military) press.
The primary audience for the book will be police officers, however it will also be marketed to other groups that consider themselves "sheepdogs" but do not work in law enforcement. Examples include active military members, veterans, firefighters, prison guards, and law abiding concealed carry gun owners.
The sheepdog mentality is this: "Most of the people in our society are sheep. They are kind, gentle, productive creatures who can only hurt one another by accident. Then there are the wolves, and the wolves feed on the sheep without mercy. Then there are sheepdogs, and I’m a sheepdog. I live to protect the flock and confront the wolf.” Another way to think of sheepdogs is with the phrase “We intimidate those who would intimidate others”.
Law enforcement work requires that police officers be physically fit. However there are a host of lifestyle factors (night shift, job related stress, crappy food options, sitting a lot etc) that can make staying fit difficult for cops. There are three basic categories of officers when it comes to fitness. The first is the super-fit hard charging cop who works out 5 times a week and is ripped. The second is the average joe who works out occasionally but doesn’t follow a program or diet -he’s not in terrible shape, but he’s not in as good of shape as he was when he was younger. The final type is the guy who is completely out of shape - lifestyle factors have kept him away from physical fitness and proper nutrition for a while and he has a large gut because of it. Lean & Fierce will be targeting the second and third type of cop.
The book includes a diet based off of nutritious whole foods (lots of vegetables and meat with healthy fat and moderate fruit) and a plan to move away from eating processed junk. The fitness portion of the book is multifaceted and focuses on improving sleep quality and quantity, increasing general activity levels such as walking, improving flexibility and mobility, and a detailed beginner and intermediate strength and conditioning program.
The book is focused on measurable performance based goals such as getting stronger and losing body fat. One of the running themes of the book is that sheepdogs are professional tactical athletes and as such they must train like professional NFL/NBA athletes do with fitness being a mandatory component of the profession.
This book is NOT an aesthetic based fitness program. It will NOT focus on achieving a desired look or training like a bodybuilder.
If you use fitness images, focus on compound lifts being performed like The Squat and Deadlift. Fitness images are optional as well.
I have attached two fitness images. Do NOT use these images, however they are an example of fitness images that are appropriate.
I have also attached a photo of a growling german shepherd. A sheepdog isn't mandatory, but if you use one go with one growling like in the picture, not snarling with the mouth wide open.
I have also attached a photo of my company logo. I do not want this on the cover, just wanted to give an idea of what I use on my website.