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How dan ecy started their book cover journey
Who are you known as?
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
construction finance for medium to large sized development projects ($5million up to $100million)
What inspires you and how do you envision the design for your business?
we need a book cover for a new book: :Constructive Finance". (Author: Dan holden).
1. Working Titles:
a. Constructive Finance;
2. What is the central questions that this book answers;
a. How can a property developer best leverage finance to deliver more profitable projects
3. How have you tested your central questions with your market?
a. I am not going to carry out tests, this is basically a big business card for me and my businesses to demonstrate my knowledge and skills in this niche field.
4. About this book;
a. Constructive Finance gives the read an additive layer by layer of knowledge from the basics through to the finer tricks of the trade to getting the best project finance available. The value of this book to the reader is they will be better equipped in the future to handle finance questions and adopt the solutions offered in this book.
5. What makes this book unique?
a. It is a niche industry to provide finance solutions for property development. Currently there is no published book that I can find that provides this information. The only available books close to this topic are Amercian and English which are verbose text books that put you to sleep. This book will be Australian specific, which aims to be informative and technical in the first section and offer the reader some more opinion based insights in the second section.
6. Define the target markets for this book?
a. Property developers;
b. property development sector participants (consultants from other disciplines);
c. finance sector participants;
d. anyone else with an interest in construction finance
7. What problems will you be solving for the reader?
a. For most developers they assume they get the best dal and the best structure and the best of everything because they are a great developer who is smart and powerful and only buy amazing properties to develop. You don’t know what you don’t know until someone shows you. I have seen a lot of deals in my time and seen what can make or break a deal and also what little tweaks can drive substantially better profitability for the developers. Peter Drucker’s defines entrepreneurship as leveraging resources, for a developer the resources they have is the team of people around them and other people’s money, how do you best leverage other people’s money to get a great outcome for the project and your profitability;
8. What is your ultimate benefit for your book to the reader:
a. How to best drive profitability in their projects through finance;
9. Competitor books and what makes this title different;
a. There are no other books that I can find that talk about this topic in the Australian context, the books from other countries (I have purchased 7 of them) are all text book style dictionaries which are bland in culture and do not drive the entrepreneurialism spirit.
tag line for front cover:
Insights into the world of Australian Construction Finance….