Laura was extremely patient with us while fine-tuning the final design(s). I highly recommend inviting her to participate with any up-n-coming contests you may have planned!
How XV Ben started their banner ad journey
AwesomeVPN (placeholder, we'll reveal our brand-name to contestants later)
We are a VPN service provider for expats living in China and the Middle East. A VPN is a technology that encrypts a user's Internet connection. Customers buy our service to be able to circumvent their local government's censorship. For example, users in China buy our service to be able to access Facebook and Youtube, both websites that are blocked there.
We need a static image banner ad designed. It should attract people to click through to our website and buy our service.
Tell us a bit about who you are and the people you reach
Americans and Europeans living in China or the Middle East. Mostly male, 25+, working professionals.
They do NOT necessarily know what a VPN is. We need to explain that our service is used to avoid censorship and protect one's Internet connection from eaves-dropping.
They are NOT necessarily looking for a VPN ... when they see our ad, they'll just be casually browsing the web. We need to grab their attention.
Imagine they are in China, browsing the web, reading an online newspaper from the US or Europe, then our ad appears. Make them click on it and want to learn more about our service.
Dimensions: 300x250 pixels (only this one dimension)
Max file size: 50K or smaller
Follow the Adwords Image Ads requirements here: http://adwords.google.com/support/a…e=guide.cs
Color scheme: try using orange, but not required.
Feel free to use stock photos. We can pay for them separately.
For our logo: write "AwesomeVPN".
TEXT EXAMPLES (just a few ideas, don't limit yourself to these, we expect you to come up with your own!)
Unblock your Internet
Access Blocked Sites
Asia's Fastest VPN
Want to Access Facebook? But can't because it's blocked?
Thank you, we're looking forward to seeing your ideas!