WANTED: New Banner Ad for Free Life Insurance Quotes

Efinancial

Efinancial is the 2nd largest life insurance brokerage in the US and we offer our customers savings of up to 70% on life insurance!

We monitor over 100 life insurance companies and allow only the best and most competitive insurers onto the Efinancial network. Now customers can do all their comparison shopping at one web site without wasting time with several agents or other sites that only quote a few companies. We even offer policies specially developed for our site due to strong relationships with large companies all over the US.

Efinancial also has the most advanced processing system available to help expedite our customer's life insurance request and keep them informed as to the status of their insurance purchase. After they submit their online application request their request will be assigned to one of our Customer Service Agents, whose job is to help them complete and expedite their request. They will also receive a weekly email keeping them informed as to the status of their life insurance purchase. If they ever have any questions they will always have the direct contact information for the Agent assigned to their request. Efinancial.com employs over 100 licensed insurance agents to help customer's evaluate their life insurance needs.

At Efinancial customer's get free Instant Quotes, low prices, our quick and easy application process, and the best customer service anywhere, all in one web site.

We are looking for a creative genius to help us create a banner set, targeted for people who have been putting off life insurance.

Demographics of the banner should be: men or women, between the ages 35-65, English speaking within the US, $120K+ income bracket, paying for children's college tuition, and has a mortgage.

These banners are going to be used for a call in campaign, so instead of having the traditional "click here to get a FREE quote" call-to-action button, the call-to-action should be to get the prospect to call a phone # for a FREE quote (see attached "Clean banner design.png" for an example of this). Note: We will need to be able to modify the phone # when you submit the native design files.

Headline Copy you can use include:

"Have You Been Putting Off Life Insurance?"
"Are You Putting Your Family At Risk?"
"What Happens If You're Not There To Provide For Your Family?"

Additional promotional text you can use in the body of your banner ads include:

"Less Than $1/Day for $250,000 of Life Insurance Coverage. Get a Quick Quote Now!"

"Term Life Insurance As Low As $14 Per Month For $250,000 Of Coverage"

"Protection For As Little As $1/Day. Request a Free No Obligation Quote"

"Term Life Insurance As Low As $21 Per Month For $500,000 Of Coverage"

Banner Sizes we'll need include:
120 x 90
125 x 125
320 × 50
468 × 60
728 × 90
250 × 250
200 × 200
336 × 280
300 × 250
120 × 600
160 × 600

IMPORTANT:
Please be creative and focus on subtly bringing attention to a topic that many people do not want to think about...Death. Just remember to do this in a classy way. I've attached an example of a banner ad that hits on the right EMOTIONAL MOTIVATION of protecting one's family but the creative goes WAY overboard with using imagery that is too disturbing (see attached "Too Negative.png"). We do not want our brand associated with this type of marketing (kids crying in front of tombstone, etc.).

Instead see attached example creatives that we've seen work on other campaigns that are a bit more subtle but could be improved on. We've found directional stock photos (images where the model is pointing at or facing the headline) tend to do well in addition to the fading parents creative concept (see attached "fading away creative.png"). Also see the "Sample Geico banner" for a good example of a banner that is simple, uses directional imagery and stands out thanks to the bright yellow.

If we see more than 1 design that we like, its very possible that we'd pick more than one winner... Good luck and have fun!