We are supplement retailers/researchers ... We only sell one product in any given category. Therefore instead of someone looking at B12 (for instance) and trying to decide between 3 brands, each with 4 product types ... we only sell one B12 product, eliminating confusion for buyers.
We're after health minded 'regular folk' ... nutrition nuts/over educated consumers are not interested in what we do ... we sell to average people who work 50 hours per week, have 2 kids, a spouse and no time or interest in becoming a health expert. Of course they still want to be healthy they just don't have time to become experts.
Think ... INTERRUPTION ... we want to interrupt people as they are looking at something else and say, "Come to our site!"
We'd like to play off our current ppc ad below:
"Your Acai Didn't Work?"
Want to know why?
My Husband & I Did Some Research.
4 sizes of your concept (120x600, 160x600, 300x250, 728x90).
Can be gif, jpg, png.
File size not to exceed 39k.
You certainly may consider multi-frame gifs that tell a story or create appeal.
Feel free to get super creative!