Excellent work and very professional. Would highly recommend.
How Ben Anderson started their banner ad journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
EverydayFamily is a pregnancy and parenting resource for new and expecting moms. We provide relevant, stage-based information to our members, as well as providing money saving deals and free offers that our partners offer.
You can visit our site to see our color scheme and fonts, don't restrict your designs to these colors though: https://www.everydayfamily.com/
Our primary offer is a free membership to our site. Once they're signed up, they gain access to several other offers or money-saving programs from our partner brands. We work with brands like Pampers, Huggies, Gerber, Amazon Family, Honest Company, Similac, Enfamil, and other endemic brands in the baby space.
Our target persona is new and expecting moms, generally. More specifically, our offer resonates best with coupon clippers and deal hunters. The moms who are struggling financially and looking for assistance - financial and informational. Prospects that provide the most value to us are the ones who will sign up for several of our partner's offers or programs, so we tend to target those most likely to want to take advantage of deals, coupons, and free samples.
Since this is a low-commitment, free offer, we've found that punchy, direct response copy works the best with our prospects, with scarcity and limited-time type techniques working well.
What inspires you and how do you envision the design for your business?
We are looking for some new banner ads to test on various channels. Please review the attached document for details on our brand, focus, and goals. It also includes copy options for you to use, as well as our brand colors. Don't feel like you need to be restricted to those colors, but they're available if you want. I've also attached some logos and a few images that you can use if you want. Don't feel like you need to use these images either, but we've had good luck with them so far, so might make a good base. Sizes we're looking for are 1200x628 for a Facebook ad, as well as a 300x250 and 300x600 version for Adwords. Please let me know if you have any questions.
For this round of creatives, we'd like to focus on the copy "Free Baby Stuff!" - you can include the word 'Limited' or 'Act Now! Supplies are Limited' if you'd like, but it's not necessary.
I attached some images for some ideas. Don't feel like you need to use any of these, but you're welcome to.