Sourcing got their new banner ad by running a design contest:
DateMySchool Ads for Pandora Radio!
Check out Sourcing's Banner ad contest…
Founded in November 2010 by two Columbia MBA students, datemyschool has grown to become the biggest collegiate dating platform in the United States. It now serves populaces of more than 1,000 schools nationwide, and is the largest dating platform for college students and alumni in the United States. Before we proceed, make sure you watch the video that explains our service. It will help you to understand what we do better. http://www.youtube.com/watch?v=K26gIh19ZbY
What's your vision?
INTRODUCTION ############ Pandora is an automated music recommendation service and "custodian" of the Music Genome Project. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections. Pandora has 800,000 tracks from 80,000 artists in its library, and 80 million users We have recently bought advertising on the service. The media we have acquired are display banners on the web and on the iPad. Their specifications are as follows: WEB - 300x250 and 300x600 swf, jpg, png, or gif banner (40K max) iPAD - 300x250 jpg banner; static/non-animated (15K max) DIRECTIVE ######## It needs to grab one's attention. Look around, and see most of the banner ads on the internet. Too much happens. While we don't have to be visually primitive, the copy and the art has to be bold. It needs to grab your attention. And mind you, that begins with being uncluttered. And creative. You can use pictures. Also, it is Pandora. It is about music. It is edgy, cool, and young. Your art and copy direction needs to reflect that. Play around with the website. Feel the landing page. Browse people. Watch our YouTube channel. Use Pandora. https://datemyschool.com/go http://www.youtube.com/watch?v=kI_rxd6BGBk The cleaner, the better. The bolder and brasher, the better. If it helps that you design or write two different ads for men and women, do so. We can target genders specifically. Also, our website font has been attached. DEALBREAKERS ############ No couples, no hearts, nothing that places us a dating website. We don't want to position ourselves as an EHarmony or a Match.com. Also, no sleaze. Cute over sexy. Love over a casual encounter. Make it warm, fuzzy, like autumn in New York! Worth remembering is that 80% of Americans who have been online have never tried a dating website before. And mostly because they have been simply too scared, or it is too corny. An elegant, clutter-free, and intelligent brand of marketing, we believe, is a crucial element in making people shed their inhibitions, and make online dating just like any other service online. Maybe, even all those things - cool, edgy, brash, and path-breaking - that a service like Pandora is. Also, no clutter. Let it breathe.
The fact that your work will be exposed to 80 million people who love music should be motivation enough. Also, reach out to us if you have any feedback.
US$1,120 Custom package
Every design category has flexible pricing for all budgets. Banner ad starts at $69.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their banner ad.
Designers across the globe delivered design magic.
Sourcing collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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