Completed contest

Banner design project for TiVo

TiVo, Inc. ran a banner ad contest and chose a winning design they loved.

660
entries
160
designers
1
winner

How TiVo, Inc. started their banner ad journey

Brand name

TiVo

Overview

Founded in 1997, TiVo, a pioneer in home entertainment, created a brand-new product and service category with the development of the world's first digital video recorder (DVR). Today, the company continues to revolutionize the way consumers watch and access home entertainment, by making the TiVo DVR the focal point of the digital living room: a center for sharing and experiencing television, movies, video downloads, music, photos, and more.

Description of the organization and its target audience

- Consumer electronics shoppers
- DVR shoppers
- Gadget lovers

Requirements

We are looking for banner ad concepts for TiVo. We will choose three concepts, and award $1000 to each designer who developed the concept.

TiVo has historically used very brand-focused messaging for its online creative. We would like to shift to more of a direct response set of creative.

General Guidelines are:
1. Optimize the creative for click thru rates, not awareness. Do you know the cheesy punch-the-monkey ads and in-your-face re-finance ads you see online? Something along those lines will be considered.
2. Dramatic visuals of products have real "stopping power" and often work. See this site for an idea of the type of crisp, high res, mouth watering imagery I am referring to. The images pop off the screen.http://www.competitivecyclist.com/road-bikes
2. We don't currently have any good offers (such as $50 off) that could be included in the creative. We always have free shipping and a 30-day money back guarantee, so those can be used.
3. Feel free to borrow any messaging or imagery from http://www.tivo.com
4. Put together an ad in a standard size. (468x60, 728x90, anything else is fine.) Static or animated is fine. For the concepts we choose, we will work with those designers on creating all the various shapes and sizes (and yes, we will pay extra for that)

If you have flash or other files, you can send them to jsullivan@tivo.com

Thanks a lot. Give it your best shot. We will provide feedback throughout.

Custom package

US$1,139

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
need a compelling banner ad that incorporates our site design
design by DesK_fl design by S.K.SANDHU design by Rickward
49
entries
16
designers
A$199
We sell portable hyperbaric chambers to the public wold wide
design by curiouscase design by Moazzam Ali design by Moazzam Ali
30
entries
7
designers
US$299
We provide traffic count services (vehicles, bicycles, pedestrians) for professional transportation engineers and var...
design by Analyn26 design by Cre8tiveStudio design by BlaStar
96
entries
9
designers
€229
Freebility facilitates the everyday activities of mobile and office employees. Please help us t get a converting banner
design by Laurra design by Laurra
95
entries
15
designers
US$299
connects investors with portfolio managers through our online investment marketplace...
design by tremblingstar design by madangle design by shanngeozelle
69
entries
19
designers

We saved a spot for your banner ad contest.

Get started now
US$599
Ultra Gaming is an organized video gaming competition where users compete for money in esports like Counter-Strike...
design by Levardos design by The Conscious Man design by connbabes
299
entries
47
designers
€229
We are a consulting company offering services to business mainly in Germany. We offer consulting in Onlinemarketing S...
design by Levardos design by Levardos design by alanh
47
entries
20
designers
US$199
Through the vision of its leaders and the generous support of devoted donors and members over the years, AGBU has pla...
design by Yaw Tong design by Yaw Tong design by Yaw Tong
65
entries
20
designers
A$199
Rather than spending a lump sum to purchase an item, Rentio gives customers the ability to pay off their product in e...
design by Faxal design by admmhi design by sulit pitik desain
130
entries
43
designers
US$199
HEAL YOUR SEXUAL SELF.
design by Sumanta Sarkar
52
entries
22
designers
CHF189
We are an Onlineshop for designer furniture and distribute furniture Switzerland wide...
design by Nevermura design by Nevermura design by BossGFX
45
entries
14
designers