Looking for concept packaging that provides the customer with an exciting 'unboxing' experience which raises the perception of the bags inside!
This contest can focus on the packaging design for the Backpack II (https://www.kingkongapparel.com/sho…-backpack/). This design will then be adapted slightly for the different bags and backpacks in the range (duffle, backpack, meal prep bags etc)
. We are happy to work with the winning designer via a 1:1 Project once the contest finishes for this additional work.
*Copy to Include*
-The name of the product
-" Kong Backpack II"
-Tagline "The toughest bags in the game" or "Ready for Anything" and the brand. (King Kong)
-Perhaps a window that 'peeps' in to see part of the product as well (may not be required depending on the design)
-The barcode will need to be somewhere with a paragraph of test which includes "Made in China" and other information
-I would like a creative, but minimalistic new packaging design (box or bag) for the range of bags and backpacks at kingkongapparel.com. These are high end, tough and durable bags and the packaging should reflect these attributes.
-Looking for creative ”thinking outside the box" packaging which is really creative and speaks to the range of products.
Some creative examples of really unique package shapes are at the links below:
The brand guidelines document has logo, colors and font styles to be used. Other than that, I'm happy to let the designers come up with creative and innovative packaging designs!