FMLC (Soapy Utopia) picked a winning design in their print & packaging design contest

For just £125, they received 34 designs from 4 designers.

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Help FMLC (Soapy Utopia) with a new print or packaging design


Bronze Print & Packaging Design package

Purchased for £125

(including 99designs fees)

By Freddiecrick
  • Last feedback - Thu, 09 Feb 2012 16:57:15 +0000
  • Feedback 99%
  • Refunds - 0


  • Qualifying
  • The contest was open to all designers


  • Selected finalists
  • The contest holder selected 3 finalists


  • Final round
  • Finalists continued to submit designs


  • Selected a winner
  • The contest holder awarded a winner


Congratulations to the winner, La De Da Designs!

Top entries

Design brief

Organization name

FMLC (Soapy Utopia)

Description of business

We package cosmetic products for sale at fashionable boutiques in London and South East England.

Organization industry

Cosmetics & Beauty


Hi there,

I am after some labels with a vintage feel about them.

These labels will be printed onto adhesive paper which will then be stuck onto packaging.

If you type the search term "Vintage Cadbury's" or "soap & glory" into Google Images you will see the type of mood I am going for.

The downloads are of my own creations which are intended as guide to roughly how I want the finished labels to look. I am particularly keen on London Underground variety of fonts; the one I used I think is called Johnston P22. That said, I love some of the Cadbury’s fonts. The clawfoot bathtub does add something to the vintage mood although if it can be trumped then I’m more than happy to pursue something else. That particular bathtub I used is quite low resolution. I don’t want detailed background illustration and I favour a fresh white background.

So as to meet a legal quirk, the back label would need to include the ingredients for the constituent parts of the product; the salts, soap, and bath bomb along with their shelf life symbols (12M, 12M, & 24M). This would also need to include the barcode provided – I have more copies of this barcode in different formats if this helps. I would also like a made in Britain symbol and that quirky little poem (see back label).


The front and back stickers for the soap will be stuck onto a clear polythene surface surrounding a dark purple soap. FRONT = 3.81cm X 3.81cm / BACK = 5cm X 2.5cm

The bath bomb label will be stuck onto a transparent polythene surface. SIZE = 5cm X 2.5cm

The front/“main label” and back label will be stuck onto a paper tag. BOTH = 4.5cm x 8cm

The bath salts labels will be stuck onto a clear plastic jar with light purple salts contained within. FRONT = 5cm X 3.5cm / BACK = 5cm X 2.5cm

Best regards,


Further requirements

None specified

Read full brief
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